Cobb South Africa approached us to come up with a campaign that will drive brand and product awareness.
This gave birth to the Cobb Adventure Selfie Campaign. The concept is for people to take an outrageous adventure selfie of themselves in the most adventurous place they can think of.
They uploaded their selfies to the Cobb Adventure Selfie website and got their friends and family to vote for their picture. The top 10 voted pics went into a draw to win a trip worth R30 000 anywhere in the world.
The campaign we developed supported selfie uploads, voting system, social media integration with Facebook likes. Online adverts and Facebook adverts drove traffic to competition portal. Analytics supported all activities.